social media management, with the making included
Your social media, handled.
It plans the week on a strategy map you edit with it, makes the images, video and captions, publishes to every network you connect, hears what people say about you when they are not talking to you, and writes the week up every Monday. On Autopilot, or one approval at a time.
Nothing publishes without you unless you turn Autopilot on. Even then it emails you the week with a deadline, and deleting a draft is how you say no.
- 14 days free
- No card
- Cancel anytime
Content studio
Prompt
Format
Square · 1:1
Slides
1
Your generated media will appear here.
Publishes to 8 networks, and writes each post for the one it is going to
See what it makes for each- TikTok
- X
- YouTube
- Threads
- TikTok
- X
- YouTube
- Threads
Made by Threadovo
Real output from a real account, unretouched, next to the prompt that produced it. Each one takes the stage as you scroll. Including one that did not come out right, because a shelf of only-perfect results is a shelf you should not believe.
01 · still
our new mambilla highland single origin, the bag on the counter of the yaba roastery, harmattan morning light
Content studio · brand kit on10 credits
02 · clip
dawn over the idanre hills, mist sitting in the valleys between the domes, slow reveal, wide and quiet
Content studio · AI clip, 5 s250 credits
03 · carousel · 3 slides
3 slides on how to make cold brew at home for lagos heat
Content studio · carousel, brand kit on30 credits
What is wrong with it: Slide one has a card that reads "Nigoarian Coffee Farm" — a word that does not exist — and slide three's footer line runs off the bottom of the frame. The middle slide came out clean, "Lagos" street sign and all. This is what a miss looks like: you re-roll the two slides, not the set.
04 · still
cappuccino and a paper bag of puff puff on a raffia tray, top down, someones hands just setting it down
Content studio · brand kit on10 credits
05 · clip
drone over the mambilla plateau at sunrise, tea and coffee terraces, mist filling the valleys
Content studio · AI clip, 5 s250 credits
06 · still
free cupping session this saturday 10am at the roastery, bring a friend
Flyers · photo style, third take, it asked the date first30 credits
07 · still
chalkboard sign outside the cafe on a lagos street that says NEW: MAMBILLA HIGHLAND ROAST
Content studio · brand kit on10 credits
08 · still
zobo in a tall glass with ice and a hibiscus flower, condensation, lagos afternoon, keep it minimal
Content studio · story, brand kit on10 credits
09 · clip
waves breaking on tarkwa bay beach at golden hour, slow motion, spray lit from behind, palm shadows
Content studio · AI clip, 5 s250 credits
10 · still
the roastery in yaba at 6am, roaster drum glowing, one person checking the beans, cinematic
Content studio · landscape, brand kit on10 credits
11 · clip
the bottle turning slowly, droplets running down the amber glass, light catching the dropper
Content studio · AI clip from the launch still, 5 s250 credits
12 · clip
coffee beans tumbling inside a roasting drum, close up, embers of light, slow motion, the crackle of first crack
Content studio · AI clip, 5 s250 credits
13 · clip
steam rising off the cortado, a crumb falls from the croissant, the linen barely moves in a breeze
Content studio · AI clip from the editorial still, 5 s250 credits
14 · clip
a slow light sweep across the stone and the black ceramic, shadow rotating, nothing else moves
Content studio · AI clip from the product still, 5 s250 credits
generated in the loop
every network · on-brand · approved before it posts
Most tools join at the last step
Almost every social media tool is built around a calendar: you bring the posts, it decides when they go out. Threadovo starts a step earlier — it researches your market, writes the captions, generates the images and video, and then schedules what you approve. Along the way it draws the strategy on a map you edit together, and every Monday it writes the week up from your own numbers — two things a scheduler has no reason to do.
A scheduling tool
Three of the four steps happen somewhere else, and the handoffs are where the week goes.
Decide what to say
Your head, a doc, a competitor’s feed
Happens elsewhere: Your head, a doc, a competitor’s feedWrite the caption
A chatbot in another tab
Happens elsewhere: A chatbot in another tabMake the image or video
Canva, an editor, a freelancer
Happens elsewhere: Canva, an editor, a freelancerSchedule and publish
the scheduler
Covered by the scheduler
Threadovo
Same four steps, one place, one balance. You still approve every post before it can be scheduled.
Decide what to say
in Threadovo
Covered by in ThreadovoWrite the caption
in Threadovo
Covered by in ThreadovoMake the image or video
in Threadovo
Covered by in ThreadovoSchedule and publish
in Threadovo
Covered by in Threadovo
what a scheduler cannot do
It shows you the strategy. Then it tells you how it went.
A calendar tool can hold your posts. It cannot hold your reasoning. Threadovo keeps the strategy as a map you and the AI draw together, and every Monday writes the week up from your own numbers. Nothing else in the category does either.
Strategy map
you dropped “Discount codes” · the strategist will not propose it again
The strategy, as a picture you both edit
- Drawn node by node while it researches: the goal, the pillars, competitors, trends and ideas.
- Yours to redraw. Drag, rename, accept a branch to green-light it, drop one to veto it, colour one to point at it.
- Share it by link. A client reads and comments; a collaborator edits under their own name. Autopilot builds the week on what you accepted.
The week, written up every Monday
- Every Monday, written like an account manager would: what performed, what the numbers proved, what to try next.
- Every figure computed from your own accounts; the charts drawn from them; the AI writes only the reading.
- One click to a Google Doc or a PDF with the strategy map inside it — the report a client actually opens.
Reports
Week of 24 August: the suya launch landed
24 – 30 Aug- Posts
- 6
- +2 vs last
- Engagement
- 1.3K
- +41%
- Impressions
- 22K
- +13%
engagement by day
The launch post did it: 512 engagements on Wednesday, the best day this account has had.
Next week: repeat the market-table framing for the tea launch.
every figure computed from your accounts · export to Google Docs or PDF
Or let the week happen without you
Switch Autopilot on for a workspace and set its weekly budget. From then on it researches, plans, writes and generates next week on its own, emails you the whole thing with a date on it, and publishes what you have not deleted.
Every white-label tool brands the calendar and leaves the making on your payroll. You can put your logo on the dashboard in an afternoon. The posts still have to be written, designed and filmed by someone you pay. That production is 15 to 20 hours per client, per month, by the industry’s own reckoning. Autopilot is the part that takes it.
Source: Enrich Labs, white-label social media industry guide, 2026
A deadline, in writing
Autopilot drafts the week and emails you the whole thing: every post, every platform, every slot, and the moment it will start publishing. Nothing goes out before that moment. If you read nothing else, you have still been told.
Delete is how you say no
You do not have to approve anything for the week to go ahead, which is the point. You veto by deleting: remove a draft and it will not run. Silence means yes, and you were given a deadline before the silence started counting.
A weekly budget it cannot exceed
You set a weekly credit budget and Autopilot cannot spend past it. Not "should not": the governor checks before each generation and stops. An agent working unattended with an unbounded wallet is the thing worth being afraid of, so it does not have one.
Autopilot · this week
- The three questions we get about shippingInstagramFri 09:30
- What nine months of testing changed about the blendLinkedInSat 11:00
- Restock is live. Same price.XMon 08:15
- Behind the counter on a TuesdayInstagramTue 17:45
review by thu 22:41 — silence schedules them
Delete any draft to veto it. Nothing is placed before the deadline.
Eleven workspaces on Autopilot. One you keep for yourself.
Every client gets their own workspace, their own brand kit and their own approvals. Put the steady ones on Autopilot and spend your week on the account that actually needs a person. That is the difference between serving three clients and serving ten without hiring anybody.
See the arithmetic for an agencyWorkspaces · next week
Kettle & Kin
Autopilot
Kettle & Kin: 5 posts drafted for next week, drafted by Autopilot.Riverbend Dental
Autopilot
Riverbend Dental: 4 posts drafted for next week, drafted by Autopilot.Okonjo Interiors
Autopilot
Okonjo Interiors: 5 posts drafted for next week, drafted by Autopilot.Marine Road Gym
Autopilot
Marine Road Gym: 4 posts drafted for next week, drafted by Autopilot.Adaeze Skincare
Autopilot
Adaeze Skincare: 6 posts drafted for next week, drafted by Autopilot.Third Coast Coffee
Autopilot
Third Coast Coffee: 4 posts drafted for next week, drafted by Autopilot.Lagos Bike Club
Autopilot
Lagos Bike Club: 5 posts drafted for next week, drafted by Autopilot.Nsukka Farms
Autopilot
Nsukka Farms: 4 posts drafted for next week, drafted by Autopilot.Ilupeju Legal
Autopilot
Ilupeju Legal: 3 posts drafted for next week, drafted by Autopilot.Sabo Print Works
Autopilot
Sabo Print Works: 5 posts drafted for next week, drafted by Autopilot.Yaba Tutoring
Autopilot
Yaba Tutoring: 4 posts drafted for next week, drafted by Autopilot.Brightline Bank
Hand-tuned
Brightline Bank: 6 posts drafted for next week, planned by hand.
11 on Autopilot · 1 by hand · fictional workspaces
Listening
- x@tundeadeyemi5h agolooking to buy · 92
Anyone know who delivers good coffee beans around Lekki Phase 1? Need a bag before Saturday.
✦ Asking who delivers coffee beans in Lekki Phase 1, wants them by Saturday.
suggested first message · you send it, by hand
We roast in Lekki Phase 1 and deliver same day on weekdays. Want me to keep a bag of the house blend for you before Saturday?
- instagram@chiamaka.eats1d agounhappy with a rival · 78
Third time the latte at that place in VI came lukewarm. Where else do people go?
✦ Unhappy with a rival’s coffee and asking where else to go.
suggested first message · you send it, by hand
Sorry about the cold latte. If you are near Lekki Phase 1, come by Kettle & Kin. First cup is on us.
- tiktok@lagosfoodie2d agopraise · 88
Kettle & Kin flat white is unmatched, been going every morning this week
✦ Praise for the flat white, five mornings running.
suggested thank-you · you send it, by hand
Thank you, this made the morning shift. Would you mind if we shared your words on our page?
It hears the people who never tag you
A scheduler hears the comments under your own posts. Threadovo hears the tweet asking who delivers to Lekki, the post complaining about the café next door, the review nobody answered, across ten networks, every night.
Then it does the part a listening dashboard leaves to you: it reads every mention, keeps the ones worth a person, and hands you the buyer with the reply already written. The strategist and Autopilot read the same feed, so a question people keep asking becomes next week’s post.
Ten networks, every night
Your brand, your products, the topics your customers ask about and the rivals you name are searched across TikTok, X, Instagram, Facebook, Reddit, LinkedIn, YouTube, Threads, forums and the news. Reviews on your Google listing and Facebook page land in the same place.
Every mention read, not counted
After each sweep the AI reads what it found and says what each post is for: someone looking to buy, someone unhappy with a rival, praise worth asking to share, a question worth a post. The noise is filed. You see the rest, surest first.
A message, not a dashboard
The surest buyers go straight to your lead list with the reason and a first message drafted in your voice, and the same columns flow to the Google Sheet your leads mirror to. You read it, fix it if you like, copy it and reply. Threadovo never sends it for you.
One loop, four beats
The workflow is the product. Watch a post travel from prompt to published without leaving Threadovo.
Generate
Describe the post. The studio returns an on-brand image, short video, or caption, already sized for each platform, grounded in the brand kit it read off your own site.
content studio Approve
Every platform gets its own variant, and every variant crosses your desk. Edit the caption, swap the media, then sign off. Nothing posts without you.
composer · per-platform variants Schedule
Drop approved posts onto the calendar. Drag to reschedule; each destination carries its own status you can read at a glance.
calendar · drag to reschedule Publish
Your post goes out at the exact minute you chose, whether or not your laptop is open. If something fails it retries on its own, and it can never post the same thing twice. Results come back into your analytics automatically.
publishing · what actually happened
It plans before it makes
Research your market once. The strategist keeps what it learned, draws the strategy on a map you can edit, and plans every week against it.
AI strategist
What your market is doing
- jollof festival lagosrising
- spice sourcingsteady
- small batch foodrising
Proposed week
- MonBehind the blend — sourcing story
- WedFounder answers the three questions we get most
- FriLaunch post + first 50 orders ship
Plan. Make. Publish.
Three jobs, one subscription, one credit balance, one brand kit. Everything below shares all four.
Decide what to say
Research your market once, then work against that understanding every week after. The calendar arrives with something already on it.
- AI strategistResearches your market, and draws the strategy on a map you both edit.
- ListeningWhat people say about you when they are not talking to you.
- AutopilotOptional. It drafts the week, then waits for your silence.
- LeadsThe people who asked a buying question, kept in one place.
- Credits & billingOne pooled balance, priced in naira, with nothing hidden.
Make the work
Captions, images, carousels and video, generated in your brand voice and sized for the network they are going to. This is the step every other tool leaves to you.
Ship it and read it back
Approve, schedule, publish on time to every connected network, retry per platform when something fails, then see what each post actually did.
- CalendarThe week laid out, draggable, honest about status.
- EngageComments, read live and answered in your voice.
- AnalyticsWhat actually happened after you hit publish.
- ReportsThe week written up: what happened, why, what to do next.
- Connected accountsEight platforms through one rail, health-checked continuously.
And then it tells you what actually happened
Results come back into your analytics on their own, per platform, per post, with the failures named rather than averaged away. You find out a connection broke from us, not from a post that quietly never went out.
Then, every Monday, the week is written up: what performed, what the numbers proved, what to try next. The figures are computed from your own accounts, the charts are drawn from them, and the AI writes only the reading. Export it to Google Docs or PDF and it is a client report.
Analytics
- Reach
- 74.2k
- +31%
- Engagement
- 4.8%
- +0.9pt
- Posted
- 18
- on time
The parts you only notice when they fail
Publishing is the easy demo and the hard product. This is the engineering underneath it.
- 01
Always the best models
Images, video and captions come from the strongest models available, and we swap them as better ones arrive. You get the upgrade without changing anything.
- 02
Nothing posts without you
Raw AI output never reaches your audience. You read and approve every version of every post before it can be scheduled, unless you switch on Autopilot, which still emails you a deadline and lets you veto by deleting.
- 03
It posts on time
Your posts go out at the minute you chose, whether or not your laptop is open.
- 04
Never posts twice
If something goes wrong mid-post, Threadovo retries safely. It cannot accidentally publish the same thing twice.
- 05
One balance for everything
Every tool draws from the same pot of credits, shared across your whole account instead of being locked to one client or workspace.
- 06
A space per client
Agencies keep each client separate, with their own team, their own approvals and their own brand voice, from one dashboard.
Who is this for
Your evenings back
Post every day without it eating your evenings
You are the strategist, the writer, the designer and the editor. Threadovo takes three of those four jobs and leaves you the one only you can do.
For creatorsCapacity without headcount
Serve ten clients with the team you have
Every white-label tool brands the dashboard and leaves content production on your payroll. Threadovo takes the production.
For agenciesConsistency without a hire
A social presence that runs whether or not you get to it
You are not short of things to say. You are short of the afternoon it takes to say them properly, every week, forever.
For businessBilling and account access
Your price is your price
Almost every tool in your stack bills in dollars, so the rate moves and your costs move with it, usually in the middle of a retainer you have already quoted. Threadovo is priced in naira and charged in naira through Paystack. When the rate moves, your invoice does not.
One currency, one processor, one number on the invoice. There is no dollar price to convert from and no rate to check before you can work out what you are paying.
What you are handing over
Connecting an account lets Threadovo publish to it and read back how the posts did. Nothing else. Your passwords never reach us: you sign in with the network itself, and the access it returns is encrypted before we store it. Only people you invite to that workspace can use it. Disconnect an account, or cancel, and the permission ends.
How we handle your data- 8platforms
- Instagram, TikTok, X, LinkedIn, Facebook, YouTube, Threads and Pinterest
- 14surfaces
- One credit balance across every one of them
- 0posts without you
- Approval is the default; the one way past it is opt-in and gives you a deadline
- 14days free
- 150 credits, one connected account, no card
Good to know
Both, on purpose. It does the management job the way tools like Buffer, Loomly or Hootsuite do: connect your accounts, plan a calendar, approve posts, publish on schedule, read the results and answer comments. The difference is that it also makes the content, captions, images and video, in your brand voice, instead of expecting you to bring posts made somewhere else.
fourteen days, no card
Start shipping content that looks like you meant it.
150 credits and a connected account, free for a week. Long enough to run the whole loop and see what comes out the other end.